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Fleur Pour Femme
Project type
Art Direction
/Creative Direction
/Brand Identity
/Production
Date
6/15/2024
Location
Jersey City, NJ
An exquisite display of power, elegance and harmony. Fleur Pour Femme expresses the young and sophisticated urban woman in a distinguishing and delicate light. As an introduction to her story of excellence, told in sonata allegro form, the vision uses a simple and minimalist style while incorporating chiaroscuro techniques and sharp angles in tandem with soft gradient shades. This creates a harmonious balance with abstract concepts alluding to the elevation of her character.
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