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USPS | New Jersey PCC
Project Type
Brand Design
Date
Led creative direction and brand design support for the Greater New Jersey Postal Customer Council, helping revitalize its visual identity, messaging, and member-facing communications. This work strengthened the PCC’s professional presence, improved engagement, and supported a renewed sense of structure, credibility, and community within the Greater New Jersey mailing and shipping network.
Additionally designing a Customer Relations pin concept rooted in postal legacy, modern performance, and organizational unity.
The pin design evolved from a visual identity concept into a physical symbol of Customer Relations, gaining visibility through USPS leadership and reinforcing the power of design to move beyond concept into organizational culture.
